Social Media seems to be one of the fastest growing business tools to help communicate with customers and for customers to engage with friends and your business. Facebook and Instagram are just some of the various social media platforms that keep adding to their bank of tools to help your business grow and help customers find what they are looking for.
Here are just a few of the latest features Facebook and Instagram have introduced for customers or businesses:
Boomerang on Instagram: Take short, fun videos and share to your Instagram Profile.
Mentions on Instagram: About to add a new story to your Instagram? Now you can tag a friend!
Marketplace on Facebook: Facebook have implemented ‘Marketplace’ for users to buy and sell items to their friends.
Shopping on Instagram: Not only has Facebook introduced ‘Marketplace’ but Instagram is also trialing shopping through Instagram Posts. Most mobile users are now getting comfortable with making a purchase through mobile, so Instagram want you to be able to come across a product and give you a direct route to purchase.
Read the Instagram blog to find out more about their new features.
Take a look at the Colourways Social Media packages here.
Replacing paper signatures with an e-signature solution, can transform your business by taking full advantage of 100% digital workflows. Complex regulations have previously made many businesses hesitant to adopt these new services, however with the new eIDAS regulations you can now trust that these solutions are completely secure.
Some of the benefits are:
•The new EU regulation for Electronic Identification and Electronic Trust Services (eIDAS) is a breakthrough in enabling secure digital signing processes
•Ideal for best practices when creating internal legal policies and implementing solutions successfully
•Outstanding for decision-making and deployment of digital signatures
•The quickest and easiest way to complete an agreement and communicate it to everyone involved
•Digital signatures deliver a quick return on investment
Every brand has a story to tell. And whether the pushed brand identity will correlate with brand perception, will depend on how this story is told. Visual storytelling has the power to radiate a strong, long-lasting message , that can result in a better conversion rate and exposure. It is needles to say, then, that graphic designers, marketers and creative agencies, alike, are spending a significant amount of time and financial resource to create compelling stories, with a view to entice their new and existing customers to successfully push their product/service.
So, how do you execute visual storytelling, the right way? Lets start with the basics, shall we?
Continue reading The 3 Pillars of Visual Storytelling
There are over 1 billion websites, on the world wide web. Yet an overwhelming majority of businesses simply fail to make an impact, with their website, and often the main reason is poor user experience. Building websites and mobile apps is not an art or science, but a combination of both of these disciplines. An ideal web experience can be achieved only after combining the goals of your business with the goals of your prospective or current customers.
User Experience Design is gaining traction by every passing day and more and an ever-increasing number of designers are realising the importance of a website centered on user experience. In this article we will discuss 5 tips for building an enticing and effective user experience.
Continue reading 5 Tips for a Great User Experience.
We are delighted to announce the launch of our blog, where we will be discussing the latest in the world of Digital, Tech, Social and Creative.
Here, at Colourways, we are passionate about the latest tech developments and it’s implementation in the corporate world. It only takes one look at Virtual Reality, to see how far it has come from vaguely realistic roller-coaster simulators to advanced integration in healthcare, leisure and sports industries. Mental health professionals can now help phobia patients, by bridging the gap between physical interactions, with virtual reality simulations. Estate agents can provide property viewings, without having to physically visit the property, with prospect tenants. And visiting a football game or a boxing match, anywhere around the globe, can now be done from the comfort of your sofa, thanks to VR live streams. It has the potential to change the world, as we know it, and it is doing so, as we speak.
Continue reading Hello and Welcome!