Hello and Welcome!

We are delighted to announce the launch of our blog, where we will be discussing the latest in the world of Digital, Tech, Social and Creative.

Here, at Colourways, we are passionate about the latest tech developments and it’s implementation in the corporate world. It only takes one look at Virtual Reality, to see how far it has come from vaguely realistic roller-coaster simulators to advanced integration in healthcare, leisure and sports industries. Mental health professionals can now help phobia patients, by bridging the gap between physical interactions, with virtual reality simulations. Estate agents can provide property viewings, without having to physically visit the property, with prospect tenants. And visiting a football game or a boxing match, anywhere around the globe, can now be done from the comfort of your sofa, thanks to VR live streams. It has the potential to change the world, as we know it, and it is doing so, as we speak.

We also constantly monitor the latest trends in the digital environment and how it helps to level the playing field for startups and SME’s, competing with blue-chip giants. There are numerous cross-industry examples of how a well-planned social media campaign, with a virality factor, can achieve an exposure, far greater than it could ever have done through conservative, antiquated marketing methods. But a metric, that is far more important than exposure, for digital campaigns, is  measurable engagement – something that is, all together, non-existent with traditional means of marketing. A well balanced, integrated and uniformed digital presence, is something that sets great companies of today, apart, from the rest, for they truly understand it’s ability to create a loyal digital community, provide an alternative two-way communication channel with its customers, as well as building an image of a modern, forward-looking company that instills confidence in it’s ability to continually evolve in an ever-changing business environment.

These are just some of the disciplines that interest us and get us out of bed, in the morning. We will be covering many more enticing and innovative subjects and their effect on  large multinationals, small startups and  individuals, alike. We hope that you will join us on our journey, by signing up to our blog updates, to receive our latest thoughts and mad ideas, as they come.

Yours faithfully,

Sanzhar Abishev                                                                                               Digital Marketing Manager


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