Last week in Hertford, there was a fantastic example of the use of traditional transport in a world of fast-paced modern technology. McMullen’s Brewery brought back their Horse and Dray to do deliveries in Hertford and Ware, albeit only on Friday afternoon, but it definitely caught the delighted attention of passers by.
You couldn’t miss the sound as they walked through town even above the noise of the cars and it is easy to forget that before lorries, vans and cars, horses were vital for making those all important deliveries to help businesses grow. Lots of businesses look at using the latest technology to grab their audiences attention, but sometimes it might just be something of tradition and something from your history that conveys your brand message better than anything else.
Photo credit: McMullen’s Brewery on Twitter @McMullens1827