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RESPONSIVE DESIGN – Is it worth it?

A responsive website is a single website where the design instinctively adapts to the device it is being viewed on regardless of screen size. The result is that your website looks amazing wherever it is being viewed from mobile to desktop the view is perfect.

The screens on tablets and mobiles are not only different sizes but very different shapes and orientations and more radical changes are coming with the rise of wearables, such as smartwatches and smartglass. Each of these displays the image in a different way and a website that can’t adapt is going to be left behind.

Responsive Web design consists of a mix of flexible grids and layouts, images and the intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities.

So, is it worth having a responsive web design?

The answer simply is yes. During the period November 2015 to January 2016, 51% of UK online retail sales took place using smartphones and tablets (IMRG) and this figure is set to rise, as visitors become more confident using their smartphones for on-line shopping. Mobile platforms are now more secure, with faster payment processes. Google now labels sites as “mobile friendly” in searches originating from mobile devices. Wearables need a completely different display configuration which is going to make responsive design even more essential over the next few years. There is a continual debate between web designers as to which one to develop first: mobile or desktop, in our opinion there is no right or wrong answer as every website need is different.

Contact us now for advice on responsive design and how we can help improve your website.

www.colourways.co.uk/agency

studio@colourways.co.uk

01992 552 845

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